HIGHLIGHTS · WHAT CHANGED
Key metrics
Sales
Ordered product sales — weekly
Last 12 complete weeks · bars = sales, line = units
New vs Repeat vs Unknown — weekly
Revenue split · last 2 weeks provisional (buyer-email backfills ~2 wks)
New
Repeat
Unknown (email pending)
Sales by model
MODEL × WEEKSales by product model
Weekly ordered sales by model, 6 most recent complete weeks · % of 12-wk total · WoW = wk Aug 17 vs Aug 10.
REPLENISHMENTWhere bought inventory is in the cycle
Every unit TESMO has bought lives in one of three places. The cycle: PO placed → ~30 days to reach Amazon → 2-3 weeks of Amazon receiving → sellable. "Sellable today" (what the cover table counts) is only the last stage.
INVENTORYDays of cover by model
Cover = sellable-today units ÷ trailing-4-wk daily velocity. <14 crit <28 low out — En route = bought, at or in transit to Amazon, still clearing receiving; On order = on an open PO with One Degree, not yet visible to Amazon. Neither is counted in cover, so a low cover number often means "mid-cycle", not "nothing coming" - check all three columns.
Replenishment cycle mid-stream. Catalog sellable is ~3.1K units, with ~8.0K more en route (bought, at or in transit to Amazon, clearing receiving) and 3,898 on order (PO 6828, placed Aug 25; includes 240 variety-pack units not tied to a single model row). 28 of the 78 recently-selling SKUs show 0 sellable on this snapshot, but 27 of those 28 have units en route — only 4 catalog SKUs are confirmed out with nothing coming (3 not-yet-launched granolas and 1 legacy single). Rolled Oats 4-pack's offer is live again after the Aug stranding; its 578 bought units (2 POs) become sellable as receiving completes. A low cover number here usually means mid-cycle, not missing orders — read all three columns.
BUY BOXWhere we're not winning
Featured Offer / Buy Box position by model. Target 75%. No competitor pricing shown.
Buy box at 76.1% (51 of 67 ASINs with a live offer winning; 13 ASINs no live offer, down from 18 last build). The denominator grew as stranded listings recovered (62 → 67 live offers) — recovered ASINs re-enter the count before they start winning, so the percentage dipped while actual coverage improved. Rolled Oats 24oz, the #1 SKU, is winning again. Rolled Oats 4-pack (B0B4V5TBLJ) is live again but losing the box to a $29.99 third-party offer against our $32.96. See the SKU Detail tab for the per-SKU reason (suppressed on price vs undercut vs eligibility).
Advertising
Advertising — spend, sales & ROAS
Weekly · bars = spend & ad sales (left), line = ROAS (right) · last ~2 wks understated (attribution lag)
Signals
Data notes · One Degree Organics (ODO-USA, 3P inside acct 2040080).
Ordered product sales (demand), not shipped. 12-wk window Jun 1–Aug 23, 2026. Month pace = straight-line MTD (data through Aug 27) — projects to ~$67.7K.
Best week in the account's history: wk Aug 17 closed at $19,062, +33% WoW, led by Rolled Oats. Aug stranded-listing recovery: Rolled Oats 24oz (the #1 SKU) is winning the buy box again, and the Rolled Oats 4-pack (B0B4V5TBLJ) offer is live again — currently losing the box to a lower-priced third-party offer, with its bought units still working through receiving. See the SKU Detail tab for each ASIN's status.
New/Repeat uses stable order-time classification; the trailing ~2 weeks are provisional because buyer-email backfills over ~2 weeks (recent weeks look Unknown-heavy, then resolve). Ad spend/sales scoped to ODO's 78 selling ASINs (list regenerated this build); ad-attributed sales for the last week are understated (attribution lag). TACoS 5.9% trailing 4 complete weeks ($3,889 ÷ $65,746) — elevated vs the 4% ceiling while spend scales with a record sales stretch. Buy box denominator = ASINs with a live offer (67 this week, up from 62 as stranded listings recover). En route = bought units at or in transit to Amazon, not yet sellable (inbound + FC transfers + processing + future supply); not counted in days-of-cover. On order = units on an open TESMO purchase order One Degree has not yet shipped (source: TESMO PO ledger; currently PO 6828, placed Aug 25, 3,898 units incl. 240 variety-pack units) — a PO moves into the en-route column once Amazon logs the shipment; the two columns never overlap. Inventory gotcha: 28 of 78 recently-selling SKUs show 0 sellable this snapshot but 27 have units en route — only 4 catalog SKUs are confirmed out with nothing coming. S&S report lags orders ~2–3 wks — freshest complete week is still Jul 27 (flagged two builds running; freshness check open), revenue_penetration 14.1%, active subs 358.
Source: TESMO MCP · Intentwise · BigQuery. Generated Aug 28, 2026. v1 — offline asset packaging pending before client send.