One Degree Organics — Search Podium & Right to Win

Amazon Brand Analytics top-3 clicked ASINs, US marketplace · 13 weeks, weeks of 2026-07-19 → 2026-10-11 · generated 2026-10-26

Brand Analytics publishes, for every search term each week, the three most-clicked ASINs with their share of that term's clicks and conversions. That is the scoreboard below: who held each podium slot, week by week, on 18 terms chosen from a study of the 81-ASIN managed One Degree US catalog. It is market-wide shopper data — marketplace-wide Brand Analytics, not account data — so the competitor read is apples-to-apples.

Terms with One Degree on the podium
111
search terms where a catalog ASIN was a top-3 clicked product in the trailing 13 weeks. The brand appears on many more — see the import finding.
Weeks at #1 (18 featured terms)
35 / 234
term-weeks where a catalog ASIN was the most-clicked product; on the podium in 71.
Grey-market recapture
~600 slots
podium slots held by 19 One Degree-branded listings OUTSIDE the managed catalog (imports / legacy duplicates) — incl. one 5-lb Canada import at #1 for 183 term-weeks. Brand-owned demand the catalog doesn't collect.
The inventory rule
6-7 wks
the replenishment cycle. Any campaign on these terms lifts velocity ahead of supply — inventory must be bought a full cycle before launch. Pairs with the Wks-of-inventory reorder screen and the 8/31 order.

Where One Degree already wins — shoppers are choosing these today

One Degree (our catalog) the term's leading competitor other competitors — = no ASIN reported in that slot click any block to open that product on Amazon

oat flour

One Degree #1 in 0/13 weeks · top-3 in 2/13 · avg search rank 16,477 · press via organic wedge
7/19
7/26
8/2
8/9
8/16
8/23
8/30
9/6
9/13
9/20
9/27
10/4
10/11
#1
King Arthur17.3%Bob's Red Mil17.9%Bob's Red Mil16.1%Bob's Red Mil23.4%Bob's Red Mil16.7%Anthony's15.8%Bob's Red Mil15.4%King Arthur24.5%King Arthur25.0%King Arthur27.4%King Arthur25.8%King Arthur25.1%King Arthur27.6%
#2
Bob's Red Mil14.3%Anthony's15.2%Anthony's13.8%Bob's Red Mil13.7%King Arthur16.1%OatFlour12.8%Bob's Red Mil12.8%Bob's Red Mil16.0%Bob's Red Mil14.7%Bob's Red Mil16.1%Bob's Red Mil15.8%Bob's Red Mil15.1%Bob's Red Mil15.4%
#3
OatFlour12.5%Bob's Red Mil11.1%Bob's Red Mil13.6%Anthony's12.6%Bob's Red Mil14.1%Bob's Red Mil12.4%Anthony's12.3%Bob's Red Mil14.0%Bob's Red Mil13.2%Bob's Red Mil11.0%Bob's Red Mil12.0%Bob's Red Mil13.3%Bob's Red Mil11.6%

The highest-demand term the catalog has touched (search rank ~21K) - but only 2 podium weeks; Bob's Red Mill owns the head. The owned 'organic' variant above is the wedge: press it with ads rather than fighting the bare head first.

spelt flour

One Degree #1 in 10/13 weeks · top-3 in 13/13 · avg search rank 61,939 · defend + stock
7/19
7/26
8/2
8/9
8/16
8/23
8/30
9/6
9/13
9/20
9/27
10/4
10/11
#1
Spelt 32oz19.7%Spelt 32oz22.1%Spelt 32oz20.8%Spelt 32oz20.2%Spelt 32oz17.9%Spelt 32oz17.8%Bob's Red Mil16.7%Bob's Red Mil17.9%Bob's Red Mil16.3%Spelt 80oz16.4%Spelt 80oz15.8%Spelt 32oz17.2%Spelt 80oz15.1%
#2
Bob's Red Mil13.2%Vitaspelt13.3%Bob's Red Mil14.2%Bob's Red Mil14.5%Bob's Red Mil13.2%Spelt 80oz12.7%Spelt 80oz16.6%Spelt 80oz17.2%Spelt 80oz14.7%Spelt 32oz11.2%Spelt 32oz12.2%Spelt 80oz15.1%Vitaspelt14.1%
#3
Vitaspelt12.4%Bob's Red Mil11.1%Vitaspelt9.6%Vitaspelt10.8%Spelt 80oz11.3%Bob's Red Mil12.2%Spelt 32oz12.7%Spelt 32oz12.4%Spelt 32oz9.8%Bob's Red Mil8.9%Bob's Red Mil10.5%Bob's Red Mil10.6%Spelt 32oz11.8%

The crown jewel: most-clicked in 10 of 13 weeks at ~16% click share, trading the #1 slot with Bob's Red Mill. Clearest category ownership in the catalog - stock it like the flagship term it is.

sprouted oats

One Degree #1 in 1/13 weeks · top-3 in 11/13 · avg search rank 129,393 · recapture from imports
7/19
7/26
8/2
8/9
8/16
8/23
8/30
9/6
9/13
9/20
9/27
10/4
10/11
#1
1D import25.9%1D import25.3%1D import24.0%1D import23.9%RO 24oz30.5%1D import23.7%1D import22.2%1D import22.8%1D import22.4%1D import32.4%1D import29.8%1D import23.3%1D import27.9%
#2
1D import20.1%1D import18.9%RO 24oz17.9%RO 24oz23.1%1D import24.8%RO 24oz19.2%RO 24oz17.6%RO 24oz19.0%1D import21.6%1D import24.7%1D import23.4%1D import18.7%1D import19.3%
#3
RO 24oz14.3%RO 24oz13.4%1D import14.7%1D import10.4%1D import11.0%1D import14.2%1D import16.0%1D import16.3%RO 24oz18.6%RO 24oz9.1%RO 24oz8.4%1D import17.8%1D import12.2%

On the podium 11 of 13 weeks - but the #1 slot mostly belongs to grey-market import listings of One Degree's own product. The brand owns this term; the catalog doesn't collect it.

spelt flour organic

One Degree #1 in 8/13 weeks · top-3 in 13/13 · avg search rank 212,419 · defend
7/19
7/26
8/2
8/9
8/16
8/23
8/30
9/6
9/13
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10/4
10/11
#1
Spelt 80oz19.3%Bob's Red Mil18.6%Bob's Red Mil20.1%Spelt 80oz20.5%Spelt 80oz28.0%Spelt 80oz17.4%Bob's Red Mil20.2%Bob's Red Mil23.6%Bob's Red Mil22.6%Spelt 80oz22.2%Spelt 80oz21.6%Spelt 80oz23.3%Spelt 80oz23.3%
#2
Bob's Red Mil12.3%Spelt 80oz18.0%Spelt 80oz15.5%Bob's Red Mil14.5%Bob's Red Mil18.8%Bob's Red Mil12.8%Spelt 80oz16.5%Spelt 80oz17.7%Spelt 80oz19.2%Bob's Red Mil10.2%Spelt 32oz11.2%Bob's Red Mil13.4%Bob's Red Mil15.6%
#3
Great River10.3%Spelt 32oz10.5%Spelt 32oz14.8%Spelt 32oz9.9%Spelt 32oz7.6%Great River8.8%Roaring10.0%Great River7.3%Roaring7.0%Spelt 32oz9.6%Bob's Red Mil9.8%Spelt 32oz11.2%Great River9.4%

Owned alongside the head spelt term - on the podium all 13 weeks and most-clicked in 7.

one degree oats

One Degree #1 in 3/13 weeks · top-3 in 11/13 · avg search rank 223,202 · brand defense
7/19
7/26
8/2
8/9
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#1
1D import20.4%1D import23.0%1D import20.1%RO 24oz20.8%RO 24oz26.9%1D import21.6%1D import23.1%RO 24oz19.4%1D import21.8%1D import28.9%1D import29.7%1D import28.9%1D import24.2%
#2
1D import20.1%RO 24oz15.9%RO 24oz16.8%1D import16.0%1D import19.2%1D import19.7%RO 24oz17.1%1D import17.7%1D import20.4%1D import23.8%1D import26.5%1D import16.3%1D import21.9%
#3
RO 24oz17.2%1D import15.2%1D import14.5%1D import14.1%1D import15.0%RO 24oz17.5%1D import14.4%1D import15.4%RO 24oz15.8%RO 24oz9.7%RO 24oz8.8%1D import16.3%1D import10.6%

Branded demand, on the podium every week - split between the hero Rolled Oats and the import listings. Brand-term defense is cheap; the import split is the thing to fix.

oat flour organic

One Degree #1 in 12/13 weeks · top-3 in 13/13 · avg search rank 248,117 · defend; B/C reorder due
7/19
7/26
8/2
8/9
8/16
8/23
8/30
9/6
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#1
OatFlour27.2%OatFlour20.9%OatFlour21.6%Bob's Red Mil27.3%OatFlour27.9%OatFlour29.1%OatFlour28.2%OatFlour27.1%OatFlour28.3%OatFlour24.6%OatFlour26.9%OatFlour22.5%OatFlour25.8%
#2
Anthony's16.9%Anthony's18.1%Anthony's20.1%OatFlour22.9%Bob's Red Mil20.6%Anthony's23.4%Anthony's18.7%Anthony's17.7%Anthony's14.5%Bob's Red Mil17.4%Bob's Red Mil16.0%Bob's Red Mil15.0%Bob's Red Mil18.5%
#3
Bob's Red Mil13.0%Bob's Red Mil13.0%Bob's Red Mil11.9%Anthony's22.1%Anthony's16.0%Bob's Red Mil10.7%Bob's Red Mil17.4%Bob's Red Mil14.8%Bob's Red Mil12.9%Anthony's15.9%King Arthur14.9%Anthony's12.5%Anthony's12.9%

Most-clicked in 12 of 13 weeks at ~18% against Anthony's - quietly owned.

sprouted rolled oats

One Degree #1 in 1/13 weeks · top-3 in 7/13 · avg search rank 250,013 · recapture from imports
7/19
7/26
8/2
8/9
8/16
8/23
8/30
9/6
9/13
9/20
9/27
10/4
10/11
#1
1D import22.4%1D import20.7%1D import32.7%1D import32.4%RO 24oz35.1%1D import31.6%1D import37.3%1D import28.8%1D import32.3%1D import36.3%1D import38.0%1D import30.8%1D import25.5%
#2
1D import20.8%1D import20.2%1D import17.8%RO 24oz16.9%1D import28.4%RO 24oz19.1%RO 24oz12.9%RO 24oz14.8%1D import15.0%1D import28.7%1D import29.0%1D import24.7%1D import23.8%
#3
1D import16.0%1D import18.1%RO 24oz14.4%1D import16.4%1D import10.4%1D import15.4%1D import12.2%1D import14.0%RO 24oz11.7%Gluten6.3%Gluten6.2%1D import15.3%1D import18.8%

Same pattern as sprouted oats: brand-owned demand, split with duplicate/import listings. Consolidating this demand onto catalog ASINs is recapture, not conquest.

Where the door is open — real demand, no entrenched winner

granola

One Degree #1 in 0/13 weeks · top-3 in 0/13 · avg search rank 906 · BEST TARGET - inventory first
7/19
7/26
8/2
8/9
8/16
8/23
8/30
9/6
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#1
365 by Whole 10.8%365 by Whole 10.3%365 by Whole 9.7%365 by Whole 9.2%Purely Elizab10.2%Purely Elizab10.7%365 by Whole 10.0%365 by Whole 10.7%365 by Whole 10.4%365 by Whole 12.0%365 by Whole 12.9%365 by Whole 12.6%Purely Elizab10.8%
#2
Purely Elizab9.5%Purely Elizab9.8%Purely Elizab9.1%Purely Elizab9.0%365 by Whole 8.2%365 by Whole 8.8%Purely Elizab9.4%Purely Elizab8.9%Purely Elizab9.5%Purely Elizab9.5%Purely Elizab10.0%Purely Elizab8.9%365 by Whole 10.6%
#3
Nature Valley6.9%Nature Valley6.9%Nature Valley6.7%Nature Valley8.3%Nature Valley7.4%Nature Valley7.0%Nature Valley8.1%Nature Valley7.8%Nature Valley7.9%Nature Valley7.6%Nature Valley7.2%Nature Valley6.8%Nature Valley6.8%

The best structural target on the board: rank ~1.1K demand, a fragmented podium (365 37%, Purely Elizabeth 35%, Nature Valley 17%), and a six-flavor One Degree granola line the podium has never seen. If any campaign justifies buying inventory ahead, it's this one.

oatmeal

One Degree #1 in 0/13 weeks · top-3 in 0/13 · avg search rank 1,010 · premium modifiers only; builds from Sep
7/19
7/26
8/2
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#1
365 by Whole 10.2%365 by Whole 8.0%Amazon7.5%Amazon7.7%Amazon7.0%Amazon7.8%Amazon10.8%Amazon10.7%Amazon8.3%Amazon7.9%Amazon8.0%Amazon6.5%Amazon6.7%
#2
Amazon7.1%Amazon7.2%365 by Whole 5.7%365 by Whole 5.8%365 by Whole 5.4%Amazon5.8%Quaker5.0%Quaker5.9%Quaker6.2%Quaker6.0%Quaker6.0%Quaker6.0%Quaker6.2%
#3
Quaker4.6%Quaker4.7%365 by Whole 4.2%Quaker5.0%Quaker5.2%365 by Whole 5.4%365 by Whole 5.0%365 by Whole 4.8%365 by Whole 5.3%365 by Whole 5.7%365 by Whole 5.6%Quaker5.5%Amazon5.1%

One of the biggest grocery terms on Amazon (rank ~1.4K). The podium is 365, Amazon and Quaker - mass and private label. The play is premium modifiers, not this head - and oatmeal demand seasonally builds from September, which is the inventory-timing point.

overnight oats

One Degree #1 in 0/13 weeks · top-3 in 0/13 · avg search rank 3,377 · ENTRY STUDY - demand rising
7/19
7/26
8/2
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#1
Oats Overnigh19.8%Oats Overnigh25.3%Oats Overnigh15.2%Oats Overnigh13.0%Oats Overnigh11.7%Oats Overnigh13.7%Oats Overnigh11.5%Oats Overnigh12.1%Oats Overnigh12.2%Oats Overnigh12.8%Oats Overnigh13.7%Oats Overnigh15.2%Oats Overnigh14.0%
#2
Oats Overnigh13.3%Oats Overnigh11.3%Oats Overnigh12.1%Oats Overnigh10.6%Oats Overnigh11.2%Oats Overnigh9.2%Oats Overnigh10.6%Oats Overnigh11.0%Oats Overnigh8.8%Oats Overnigh8.1%Oats Overnigh9.4%Oats Overnigh7.9%Oats Overnigh8.9%
#3
Oats Overnigh7.7%Oats Overnigh6.0%Oats Overnigh6.2%Oats Overnigh10.3%Oats Overnigh9.3%Oats Overnigh8.1%Oats Overnigh7.0%Oats Overnigh6.6%Oats Overnigh7.6%Kodiak6.3%Oats Overnigh5.9%Oats Overnigh7.6%Oats Overnigh8.3%

The head term for the category-entry study (rec: 8-count at $32.99, landed cost pending). Demand is real and RISING - search rank improved ~4.5K to ~3.1K across the window - but the podium is one company: Oats Overnight holds all three slots nearly every week (~30-35% pooled clicks) with shake-style variety packs. MUSH and Kodiak own only their brand terms. An ODO entry differentiates on sprouted, clean-label, spoonable jars vs shakes - and per the standing rule, launch inventory lands a full cycle before any campaign.

rolled oats

One Degree #1 in 0/13 weeks · top-3 in 0/13 · avg search rank 7,141 · second-priority push
7/19
7/26
8/2
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#1
365 by Whole 13.8%365 by Whole 10.1%365 by Whole 7.5%365 by Whole 9.1%365 by Whole 10.9%365 by Whole 13.3%365 by Whole 19.4%365 by Whole 18.8%365 by Whole 18.0%365 by Whole 20.5%365 by Whole 19.3%Bob's Red Mil14.7%Bob's Red Mil10.6%
#2
Bob's Red Mil8.8%Bob's Red Mil8.1%Bob's Red Mil7.1%Bob's Red Mil7.8%365 by Whole 9.3%Bob's Red Mil8.3%Bob's Red Mil11.4%Amazon13.5%Bob's Red Mil12.5%Bob's Red Mil13.6%Bob's Red Mil15.2%365 by Whole 9.6%365 by Whole 9.9%
#3
Quaker8.1%Quaker7.8%Bob's Red Mil6.9%365 by Whole 7.6%365 by Whole 9.2%365 by Whole 8.2%Amazon11.2%Bob's Red Mil13.2%Amazon9.7%Quaker5.4%Bob's Red Mil5.8%Quaker8.0%Quaker8.0%

365 private label at 63% of podium clicks. One Degree wins every sprouted variant of this term; cracking the bare head takes sustained ads plus a price story. Second-priority behind granola.

oats overnight

One Degree #1 in 0/13 weeks · top-3 in 0/13 · avg search rank 7,432 · competitor brand - reference
7/19
7/26
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#1
Oats Overnigh25.6%Oats Overnigh22.8%Oats Overnigh26.6%Oats Overnigh21.4%Oats Overnigh20.3%Oats Overnigh22.7%Oats Overnigh23.6%Oats Overnigh23.4%Oats Overnigh23.9%Oats Overnigh23.5%Oats Overnigh20.7%Oats Overnigh16.8%Oats Overnigh18.8%
#2
Oats Overnigh13.8%Oats Overnigh12.9%Oats Overnigh13.6%Oats Overnigh14.4%Oats Overnigh16.7%Oats Overnigh15.2%Oats Overnigh15.2%Oats Overnigh16.2%Oats Overnigh13.6%Oats Overnigh13.3%Oats Overnigh14.2%Oats Overnigh9.7%Oats Overnigh7.7%
#3
Oats Overnigh13.1%Oats Overnigh12.4%Oats Overnigh12.3%Oats Overnigh11.3%Oats Overnigh11.6%Oats Overnigh10.3%Oats Overnigh8.9%Oats Overnigh8.3%Oats Overnigh7.6%Oats Overnigh8.3%Oats Overnigh7.8%Oats Overnigh6.8%Oats Overnigh6.2%

A competitor's brand name (Oats Overnight, the shake company) - not a generic term. Shown for the entry study: ~6.7K search rank on their name alone is the incumbent's gravity. Reference only, never an ad target.

oatmeal instant

One Degree #1 in 0/13 weeks · top-3 in 0/13 · avg search rank 11,228 · avoid
7/19
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#1
Quaker10.0%Quaker9.2%Quaker9.7%Quaker10.7%Quaker11.0%Quaker11.7%Quaker12.9%Quaker11.2%Quaker11.9%Quaker11.7%Quaker11.4%Quaker12.9%Quaker13.4%
#2
Quaker7.8%Quaker8.4%Amazon8.3%Quaker9.4%Amazon8.7%Quaker10.1%Quaker9.6%Quaker10.8%Quaker9.6%Quaker10.8%Quaker10.2%Amazon10.5%Quaker10.3%
#3
Quaker7.2%Quaker8.3%Quaker8.3%Amazon8.3%Quaker8.2%Amazon8.4%Amazon8.9%Amazon7.7%Amazon7.9%Amazon7.2%Amazon8.6%Quaker9.9%Quaker6.3%

Quaker at 85% of podium clicks. Locked. Don't fund the head.

steel cut oats

One Degree #1 in 0/13 weeks · top-3 in 0/13 · avg search rank 11,858 · reorder first, then push
7/19
7/26
8/2
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#1
Bob's Red Mil24.7%Bob's Red Mil24.0%Bob's Red Mil23.9%Bob's Red Mil23.8%Bob's Red Mil21.8%365 by Whole 22.5%365 by Whole 19.3%Bob's Red Mil15.4%Bob's Red Mil15.4%Bob's Red Mil20.8%Bob's Red Mil23.6%Bob's Red Mil22.4%Bob's Red Mil23.2%
#2
Amazon13.2%Amazon13.8%365 by Whole 15.8%365 by Whole 17.5%365 by Whole 18.4%Bob's Red Mil18.0%Bob's Red Mil18.1%365 by Whole 15.2%365 by Whole 14.6%365 by Whole 13.8%365 by Whole 14.5%365 by Whole 12.2%365 by Whole 11.3%
#3
365 by Whole 11.3%365 by Whole 12.8%Amazon13.6%Amazon10.1%Amazon11.5%Amazon8.1%Bob's Red Mil9.7%Bob's Red Mil14.2%Bob's Red Mil14.4%Bob's Red Mil12.6%Bob's Red Mil13.0%Bob's Red Mil11.2%Bob's Red Mil10.4%

A premium-friendly podium (Bob's 44%, 365 34%) and One Degree's steel cut already podiums on branded terms - via a duplicate listing. The catalog Steel Cut 4-Pack is the #2 revenue SKU: confirm pipeline cover before any push here.

flaxseed

One Degree #1 in 0/13 weeks · top-3 in 0/13 · avg search rank 14,467 · low priority
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#1
Badia19.3%Badia20.6%Badia20.4%Badia18.7%Badia17.7%Badia18.6%Badia19.0%Badia17.9%Badia17.8%Badia19.8%Badia19.7%NOW16.4%NOW23.9%
#2
Elan10.5%Elan10.6%Elan10.2%Spectrum10.0%Spectrum10.5%Spectrum7.6%Spectrum9.2%NOW9.2%NOW10.1%NOW12.1%NOW15.7%Badia12.6%Badia11.0%
#3
365 by Whole 7.4%365 by Whole 6.8%365 by Whole 7.0%Elan8.3%Elan6.8%CARMEL7.3%NOW8.5%365 by Whole 8.7%Spectrum8.9%Spectrum8.2%CARMEL8.2%Spectrum9.8%Spectrum8.0%

Badia - a value/bulk brand - holds 54%. Price-point mismatch for a 24oz premium whole flax. Low priority.

whole wheat flour

One Degree #1 in 0/13 weeks · top-3 in 0/13 · avg search rank 16,937 · sprouted wedge
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#1
365 by Whole 38.2%365 by Whole 37.3%365 by Whole 35.4%365 by Whole 34.7%365 by Whole 34.2%365 by Whole 35.3%365 by Whole 29.9%365 by Whole 31.0%365 by Whole 32.1%365 by Whole 31.6%365 by Whole 32.2%365 by Whole 31.1%365 by Whole 31.8%
#2
365 by Whole 6.7%365 by Whole 6.7%King Arthur7.9%King Arthur11.4%King Arthur12.4%King Arthur11.5%King Arthur12.8%King Arthur12.0%King Arthur12.1%King Arthur10.9%King Arthur11.0%King Arthur10.4%Bob's Red Mil12.9%
#3
Bob's Red Mil6.3%King Arthur6.0%365 by Whole 6.1%Bob's Red Mil8.1%Bob's Red Mil7.2%Bob's Red Mil7.1%Bob's Red Mil10.4%Bob's Red Mil10.0%King Arthur10.0%Bob's Red Mil8.2%Bob's Red Mil8.3%King Arthur9.8%King Arthur10.2%

365 at 83% - but One Degree owns the 'sprouted' variants and the bread-adjacent branded terms. Press the sprouted wedge; skip the bare head. Holiday baking typically lifts flour demand into Nov-Dec.

protein granola

One Degree #1 in 0/13 weeks · top-3 in 0/13 · avg search rank 25,900 · long tail only
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#1
Nature Valley22.4%Nature Valley21.9%Nature Valley20.2%Nature Valley20.5%Nature Valley18.2%Nature Valley19.5%Nature Valley20.0%Nature Valley21.7%Nature Valley22.1%Nature Valley21.1%Nature Valley20.7%Nature Valley20.4%Nature Valley20.7%
#2
NuTrail6.8%NuTrail7.0%Nature Valley9.2%Nature Valley8.0%Nature Valley9.7%Nature Valley7.2%Nature Valley6.9%Ratio5.6%Nature Valley6.8%Ratio6.2%Ratio5.9%Catalina6.7%Kodiak7.3%
#3
Nature Valley5.9%Nature Valley5.8%NuTrail5.4%NuTrail6.5%NuTrail5.3%Catalina6.7%Ratio6.7%NuTrail5.3%Ratio6.3%Nature Valley6.0%Nature Valley5.8%Nature Valley5.2%Purely Elizab5.0%

Nature Valley at 78% - a locked head. One Degree's protein granola line should harvest the long tail ('sprouted protein granola', flavor terms) instead.

organic oats

One Degree #1 in 0/13 weeks · top-3 in 1/13 · avg search rank 41,637 · watch
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10/11
#1
365 by Whole 15.8%365 by Whole 11.2%365 by Whole 11.6%365 by Whole 14.0%365 by Whole 13.5%365 by Whole 15.7%365 by Whole 13.4%365 by Whole 11.8%365 by Whole 13.4%365 by Whole 11.0%365 by Whole 13.3%Bob's Red Mil10.7%Bob's Red Mil7.5%
#2
Bob's Red Mil8.3%Bob's Red Mil8.0%Bob's Red Mil9.5%365 by Whole 10.2%365 by Whole 13.4%365 by Whole 10.9%365 by Whole 12.2%Bob's Red Mil10.7%Bob's Red Mil8.8%Bob's Red Mil9.2%Bob's Red Mil9.9%Bob's Red Mil8.2%Bob's Red Mil6.1%
#3
1D import7.3%Bob's Red Mil7.8%365 by Whole 8.8%Bob's Red Mil6.0%RO 24oz7.1%Bob's Red Mil10.1%Bob's Red Mil8.1%365 by Whole 9.8%365 by Whole 7.8%Bob's Red Mil9.1%1D import7.7%365 by Whole 6.1%1D import5.9%

365 at 80% with one One Degree cameo week (rank ~46K demand). Winnable only with sustained pressure - a watch term.

Brand leaderboard — all 18 terms pooled

702 podium slots across 18 terms × 13 weeks. “Conv/click” is average conversion share divided by average click share — a relative closing-rate proxy within these terms, not a conversion rate. Brands with fewer than 4 slots are pooled into “(long tail)”.

BrandPodium slotsWeeks at #1Avg click share Avg conv. shareConv/clickTermsASINs
Bob's Red Mill1212913.6%12.5%0.92813
365 by Whole Foods Market944914.1%13.6%0.9679
One Degree (3P import)893421.1%16.8%0.7943
One Degree (catalog)873517.8%16.3%0.9284
Oats Overnight772613.1%6.0%0.46211
Quaker46138.6%7.4%0.8635
Nature Valley371311.9%11.5%0.9623
Amazon34118.9%7.5%0.8545
King Arthur23715.3%13.7%0.8933
Anthony's17116.4%15.8%0.9621
Purely Elizabeth1439.3%7.8%0.8422
Badia131117.9%15.4%0.8611
Spectrum809.0%9.6%1.0611
NOW7213.7%11.5%0.8411
NuTrail606.0%2.0%0.3311
Vitaspelt5012.0%13.2%1.1011
Ratio506.1%3.8%0.6311
Elan509.3%6.9%0.7511
(long tail)100————6
Source & method. Intentwise warehouse, Amazon Brand Analytics search-terms report (search_term × week × clicked ASIN), US marketplace. Weeks start Sunday. Ownership resolved against the 81-ASIN TESMO-managed One Degree catalog; ASINs titled One Degree but outside it are grey-market imports / legacy duplicates, shown as competitors. Full study: projects/odo-keyword-podium/ — 111 terms show a catalog ASIN on the podium in the trailing 13 weeks.